Built by an artist. Perfected for those who expect more
WLO is not just a brand. It is the living expression of a lifelong passion for both art and purposeful innovation. Founded by Erman Burak Satana, a trained orchestral conductor and pianist, WLO’s journey began with a commitment to craftsmanship that goes far beyond business as usual.
Burak’s unique perspective as an artist has shaped every detail of the WLO universe. From day one, he devoted years of patient work to perfecting each product, developing strategies and solutions that had never been seen in the industry before. Under his direction, WLO grew from humble beginnings to become a respected name, now collaborating with world-famous companies and icons. While still remaining selective, even turning down offers that didn’t align with WLO’s core values.
What makes WLO truly unique is the vision that guides it. Every innovation, every design, every strategy is personally crafted by Burak, who continues to infuse the brand with creativity, integrity, and relentless attention to detail. Even as WLO’s reputation grows, the spirit of its founding remains: a deep, genuine connection with every customer, and a fearless drive to rewrite what’s possible in the world of pet products.
No matter how far the brand travels, WLO’s mission is unchanged. Delight, inspire, and serve its community with the same heart and excitement as the very first day.
If you represent a company, creative agency, or have a truly original idea for collaboration with WLO, we’re always open to new possibilities. We welcome ambitious proposals and bold visions for partnership or innovation across the globe.
To discuss serious business collaborations, unique projects, or creative ventures directly with our founder, please reach out to our CEO.
Our Core Values
WLO Pillars of Purpose
At WLO, every product, interaction, and innovation is rooted in our passion for reimagining the world of pet living. Our core values guide every decision we make from design and materials to the way we engage with our community worldwide.
We never copy, we invent
From patented designs to original, award-winning designs, we pioneer what’s never been done, creating solutions that inspire and set new global standards in pet comfort and sustainability.
Artisan Quality
“Handcrafted precision, uncompromised durability.”
Every WLO product is made with obsessive attention to detail, rigorous quality controls, and an artisan’s touch. We build products to outlast trends, designed for years of daily joy for both pets and people.
Transparent Relationships
“We’re humans, not bots.”
Honesty and empathy drive our customer service. We stand by our word, offer personal support, and listen closely. Because every customer is part of our journey, not just an order number.
This is the biggest conversation piece when guest visit!!! I’m obsessed 😍, and the personalization is chef’s kiss. Such a well thought out design!!!! ❤️❤️❤️
— Little Cuties GlamFrom ETSY
Love it! This is the 3rd one I’ve purchased
— DianaFrom ETSY
Very nice, easy to assemble, comes with everything needed and extras. Great quality and Puppy enjoys it.
— CarmelaFrom ETSY
I 100% recommend this product. The package arrived in a timely matter and the quality is great. I have a very big cat and he loves it.
— Maryorie CorderoFrom Etsy
Great customer service! I had an issue with a damage door and they were able to resolve my issue quickly. Overall my dog loves her new dog house. Thank you for fixing our issue and ensuring customer satisfaction.
— LesleyFrom ETSY
From Tiny Workshop to Global Brand
WLO's Journey
2019
The First Prototypes
A Dream Takes Shape
WLO’s journey began in a tiny workshop, sparked by the vision to create modern, functional, and beautiful living spaces for pets.
We handcrafted our first prototypes and laid the foundations of the brand, inspired by early customer feedback and photos that captured our unique designs.
2020
Launching on Etsy
Entering the World Stage
In 2020, we opened our first Etsy store. At first, we received just a handful of orders each month. But thanks to outstanding customer satisfaction and innovative designs, we quickly gained momentum.
Reaching over 1,000 orders in just six months. This proved there was a real need for our products among pet lovers.
2021
Scaling Up & Surviving the Pandemic
Factory, Team & Global Growth
When the pandemic hit, online demand exploded. Especially from the United States, which made up 80% of our orders, with another 15% from Europe and the UK. We took a big leap, established our own factory, and grew our team to over 50 people.
This was a year of rapid, challenging, and exciting growth.
2022
Innovation for Cats
Expanding to Feline Comfort
In 2022, we introduced our innovative cat product line. Our functional and stylish cat houses and cat trees quickly won the hearts of cat owners.
WLO began to stand out in both the dog and cat worlds as a unique, forward-thinking brand.
2023
U.S. Warehouse & Fast Delivery
America, Here We Come!
To deliver an even better experience for our customers, we opened our first U.S. warehouse in North Carolina.
This allowed us to offer much faster, more reliable shipping across the United States, bringing WLO homes to thousands more pet families.
2024
Our Own Headquarters
A New Home in Lexington
In 2024, we purchased our own building and production facility in Lexington, North Carolina.
Now fully independent and operating at a higher standard, every detail of our production reflects WLO’s commitment to quality and innovation.
2025
Made in USA, Going Global
Global Expansion & U.S. Manufacturing
In 2025, we launched full-scale manufacturing in the U.S., bringing all production to Unites States and expanding WLO’s patented designs worldwide.
Our innovative vision and commitment to quality now reach pet lovers across the globe.
WLO Store
Since 2019
